Tourism growth nearly 50% faster than global economy: WTTC
Asia-Pacific drives strong tourism growth with rapid recovery and rising demand, while North America sees slower expansion amid lingering international travel constraints
ATT Desk Report
Global travel and tourism recorded a standout year in 2025, expanding significantly faster than the wider economy and reinforcing its role as a major driver of growth, according to new data from the World Travel & Tourism Council.
The sector generated a record US$11.6 trillion in global GDP, accounting for 9.8% of the world economy. Overall growth reached 4.1%, compared with 2.8% for the global economy, meaning tourism expanded nearly 50% faster, the WTTC said in its latest Economic Impact Research.
Employment also surged, with the sector supporting 366 million jobs worldwide-equivalent to 10.9% of total global employment-and contributing one in every three new jobs created during the year.
WTTC President and CEO Gloria Guevara said the performance highlights the industry’s resilience despite global uncertainties. She noted that travel demand has not only recovered but accelerated, driven by a shift towards more experience-focused travel.
International travel also reached new highs, with 1.54 billion overnight arrivals recorded in 2025-an average of around 4.2 million travellers per day-surpassing both last year’s figures and pre-pandemic levels.
Regionally, Asia-Pacific emerged as the fastest-growing market, with tourism GDP rising 8.1% to US$3.29 trillion. The growth was supported by strong reopening momentum, increased cross-border travel and improved regional connectivity.
In contrast, North America experienced more modest growth of 1%, with tourism GDP reaching US$3.05 trillion. Analysts attribute the slower pace to ongoing challenges in fully restoring international visitor flows.
Industry leaders say the recovery remains uneven, shaped by factors such as affordability and capacity constraints. Jason Wynn noted that while demand remains strong, travellers are becoming more selective, prioritising meaningful and well-planned experiences. The WTTC said continued policy support, investment and improved connectivity will be critical to sustaining momentum, as the sector further strengthens its position at the centre of the global economy.
