Emirates partners with seven tourism boards

Emirates is starting Arabian Travel Market 2026 strong with the signing of seven Memoranda of Understanding with tourism boards across the Indian Ocean, Europe, Southeast Asia and the UAE, alongside renewed agreements with technology and retail partners, reports official website of this airline.

The airline was delighted to welcome Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence, and Chairman of the Executive Council of Dubai, to its stand during the opening of ATM.

Emirates partners with tourism boards to build awareness in source markets across the airline’s network of nearly 140 destinations, converting interest into bookings and growing visitor flows that support the travel ecosystem in the destination.

Emirates signed a Memorandum of Understanding with the Seychelles Tourism Board (STB) and the Ministry of Tourism and Culture (MTC), renewing a partnership first established in 2013. The agreement will work towards further stimulating inbound traffic to the Seychelles via Emirates' global network of nearly 140 destinations through joint marketing campaigns and familiarisation trips for media and trade partners.

Emirates and Mauritius Tourism Promotion Authority (MTPA) have renewed their agreement to promote the nation’s tourism and trade industries. Emirates has supported Mauritius' tourism ambitions for over two decades, growing arrivals and opening the destination to new source markets.

Emirates’ partnership with Madagascar’s Ministry of Tourism and Handicrafts (MTH) will support the growth of visitor numbers to the Indian Ocean Island and support its target of one million tourists by 2028.

Emirates and the Sharjah Commerce & Tourism Development Authority (SCTDA) renewed their partnership to continue driving tourism growth in the emirate of Sharjah.

The renewal builds on a long-standing relationship between the two organisations, which has centred on close collaboration across key source markets in the GCC, India, China, the Far East Asia and Europe. Emirates and SCTDA have worked side by side on joint sales calls, trade workshops, roadshows and familiarisation trips, with Emirates also supporting SCTDA in markets where it has no local representation, introducing trade partners for further engagement, and supporting MICE activity and trade visits to the emirate.

Emirates and Tourism Malaysia have renewed their partnership through a one-year MoU to support the Visit Malaysia 2026–2027 campaign, which targets 47 million foreign visitor arrivals.

The collaboration will explore joint marketing and advertising initiatives, as well as familiarisation trips for media and travel-trade partners.

Emirates and Visit Finland signed a Memorandum of Understanding (MoU) to strengthen collaboration and drive inbound tourism to Finland from across the airline’s global network.

Emirates and Fjord Norway, the official tourist board of Western Norway, will work closely to boost inbound tourism to the region.

Emirates has also renewed its long-standing strategic partnership with Huawei, reinforcing its commitment to the Chinese market and expanding collaboration across marketing, digital innovation and customer experiences.

Emirates and Dubai Duty Free (DDF) have signed an agreement to provide Emirates passengers, traveling to or through Dubai, with exclusive offers at DDF outlets across Dubai International Airport's Terminal 3, adding extra value to their journey.