Nuisance of LED signboards at Gulshan, Banani, diplomatic zone
Digital billboards planned for the diplomatic zone and key roads raise concerns over road safety, security and environmental impact
ATT Correspondent 
Plans to install new LED signboards and digital display screens in Gulshan-1, Gulshan-2, Baridhara, Kakoli intersection and Banani have raised concerns among local residents and urban planners alike. They apprehend that such installations could pose risks to public safety, environment, urban aesthetics and the appeal of the capital’s diplomatic zone.
On behalf of Banani and Gulshan residents, a number of petitions have reportedly been submitted to the Dhaka North City Corporation (DNCC), the Prime Minister's Office and other relevant authorities by Banani resident Shah Alam with a call to cancel approvals made for six large LED signboards at Gulshan-2 Circle and that no further approvals be issued until ongoing legal proceedings are done.
The view of an LED signboard installed on Gulshan Avenue. Photo: ATT
According to the petitions, Gulshan and Baridhara are among the most important diplomatic areas frequented by ambassadors, diplomats, representatives of international organisations and foreign visitors. The area is also a popular destination for local and foreign residents, tourists and members of the diplomatic community who use local roads and lakeside walkways for exercise and recreation.
Gulshan-2 Circle is one of the capital’s busiest intersections. Previously, several fatal road accidents occurred in the area. So, local residents fear that large digital billboards and high-intensity lighting could distract drivers and further increase the risk of accidents.
The applications further note that Gulshan-2 falls within Dhaka-17, a constituency represented by the prime minister himself. Roads in the area are frequently used for the PM's official and private movements, while important state facilities and the PM’s residence are located nearby. Residents, therefore, argue that any proposal to install large digital displays should be carefully reviewed on security grounds.
An LED billboard installed on Gulshan Circle. Photo: ATT
Critics also contend that the landscaped road islands, mature trees and open green spaces around Gulshan-2 Circle have long contributed to the area’s visual appeal and environmental balance. They warn that large LED displays could undermine the neighbourhood's aesthetic character and potentially affect bird habitats and local biodiversity.
The applications claim that three separate writ petitions relating to LED signboards at Gulshan-2 are currently pending before the High Court. In such circumstances, they argue, granting new approvals could create additional legal complications.
Meanwhile, some urban planners believe that advertising infrastructure in internationally recognised diplomatic and residential areas should be environmentally responsible, safe and aesthetically pleasant. They stress that decisions regarding digital billboards should take into account public safety, road safety and urban design considerations.
The applicants have also called for the formation of an independent investigation committee, an audit of the approval and leasing process, and the formulation of environmentally sustainable advertising policies for the city.
